1997: Not content with making it big in the home fashion market less than one year after opening for business, THE One went one better. Our first ever poster campaign which helped launch the brand in the UAE, won us fame in the USA, scooping a bronze award in the 1997 New York Festivals.
The bold, no-nonsense campaign produced by Bates Saatchi & Saatchi Dubai, beat hundreds of entries from around the world to steal the prize in the Retail and Specialist shops division. John McNeel, CEO of Bates Saatchi & Saatchi Middle East said: "Not only is it great to do award-winning work for a new client, it is extremely encouraging to know that in Dubai we can compete with the world's best and win such a prestigious award. It is Dubai's first New York Festivals win. We are all delighted."